Kirkland’s Launches K Club Rewards Loyalty Program


By Jim Tierney

October 21, 2013

Specialty home decor and gifts retailer Kirkland’s launched its new K Club Rewards loyalty program on Oct. 20, offering perks such as rewards for eligible purchases and exclusive discount opportunities.

Mark Krebs, Kirkland’s Vice President of Marketing and Ecommerce, told Loyalty 360 that the goal is to make the program customer-centric, simple, and fun.

“Our goal is to make every Kirkland’s customer’s experience special,” Krebs said. “We also hope to improve customer satisfaction through relevant communications and messaging.”

The K Club Rewards program makes Kirkland’s one of the few home décor retailers offering customers the option to pay however they choose — not just with their store credit card — and still earn rewards. Other benefits of signing up for K Club Rewards include:

One point for every dollar spent on eligible purchases

A $10 reward for every 300 points

Special sales and discounts

Personalized style tips from Kirkland’s

24/7 online account access

Signing up for the K Club Rewards program takes less than five minutes and can be accomplished by visiting Kirkland’s K Club Rewards website or in person at any of Kirkland’s 322 stores. The free rewards program allows customers to receive points using multiple payment options and only requires customers to identify themselves as a K Club customer at the time of purchase by name, phone or email address.

Krebs said customer feedback played a role in the launch of K Club Rewards.

“We have spent a lot of time focused on this program and are pleased to be launching,” he said. “We have promoted customer loyalty through our private label credit card for years, but K Club is the company’s first official tender neutral loyalty program.”

Krebs said the program is unique because it’s:

Completely digital; no plastic cards or paper certificates

Tender neutral (one of few retailers to be offering tender neutral program)

Double points for Kirkland’s credit card holders

“Customers will be rewarded each time they shop at Kirkland’s,” Krebs said. “They will also receive communications tailored to their specific interests, which will create a more personalized experience with our brand.”

Founded in 1966, Kirkland’s is focused in the Southeast, but has 322 stores in 35 states. The company’s stores present a broad selection of distinctive merchandise, including framed art, mirrors, candles, lamps, picture frames, accent rugs, garden accessories, and artificial floral products.

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