News, Press Releases
and Events

Visit often to read the latest industry developments and find out how our clients have experienced success thanks to the Smart Button Loyalty Platform.

Industry News

Amazing Race

COLLOQUY  By Phaedra Hise 12/9/11 Your mission, should you choose to accept it: Create and launch a loyalty program to serve thousands of customers at 64 stores in 17 states, plus e-commerce, in just eight weeks. Many marketers would say creating and launching a loyalty program from scratch in less than a year, or perhaps

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Software Engineer – Newark, DE

October 28, 2011 – SOFTWARE ENGINEER: Smart Button Assoc. has an opening for a SW Engineer to develop/maintain app. modules for retail customers, app. testing/debugging, create SaaS app. web pages, web services, mobile sites. Reqs: B.S. Comp. Sci., Info. Tech. or related +2 yrs. exp. w/ ASP.NET app. development/programming incl. use of HTML, Web Services,

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Aeropostale’s P.S. Rewards Builds Loyalty Among Shopping Moms

Chief Marketer August 9, 2011 By Richard H. Levey A new loyalty program from Aeropostale P.S. was created using two primary sources of input. Yes, the brand’s marketing executives conducted tests and research. But they also asked their mothers. The program, P.S. Rewards, was launched in mid-July to boost the fortunes of Aeropostale’s youth-focused brand.

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Upcoming Events

National Retail Federation “Retail’s Big Show”

January 15 – 18, 2012 • New York, NY

CRMC 2012

May 29 – 31, 2012 • Chicago, IL

Colloquy Loyalty Summit 2012

September 11- 13, 2012 • Location – To Be Announced

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