News, Press Releases
and Events

Visit often to read the latest industry developments and find out how our clients have experienced success thanks to the Smart Button Loyalty Platform.

Industry News

The Big Data Overlap

COLLOQUY May 2013 By Philip Sugar With torrents of incoming customer information washing over every industry these days, marketers are finding it increasingly confusing and overwhelming to manage and utilize so-called Big Data. But it doesn’t have to be that way, certainly not for the loyalty industry. In fact, loyalty programs are a great way

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Eastern Mountain Sports Climbs the Loyalty Mountain

The Loyalty Truth By Bill Hanifin October 2, 2012 Somewhere in my bio there’s a line that hints at the value of a good long run to clear the head and spark fresh thinking. Earlier this week, I joined a regular crew of triathletes for an ocean swim. It happened to be one of those

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Eastern Mountain Sports Partners with Smart Button to Launch New Customer Rewards Program

PETERBOROUGH, N.H., Sept. 4, 2012 /PRNewswire/ –  Eastern Mountain Sports, Inc., one of the nation’s largest outdoor retailers, has launched the first customer rewards program in company history. BeginningSeptember 1, customers enrolled in EMS Rewards will earn points on every purchase they make at Eastern Mountain Sports’ 69 retail locations, 17 adventure school locations, and online at

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Upcoming Events

Loyalty Expo

March 20 – 22  • Orlando, FL

CRMC

June 17- 19 • Chicago, IL

Colloquy Loyalty Summit 2013

September 2013 (Dates to be Announced) • Rancho Palos Verdes, CA

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