Press Release: Maryland Jockey Club Puts Money on Smart Button's Loyalty Solution

Newark, DE
10/16/2004

Smart Button Associates is pleased to announce the addition of the Maryland Jockey Club's Laurel Park and Pimlico racetracks to its stable of customers. With the support of Streamline, the Maryland Jockey Club will be able build strong relationships with their players through their Premier Player loyalty and rewards program.

Streamline is a complete loyalty software solution for the gaming industry. It provides racing and gaming facilities with the tools needed to manage their day-to-day player tracking and business operations. Streamline brings all customer behavior information together in one database providing businesses with a complete picture of their customers by allowing businesses to accurately market to their customers.

With the addition of Streamline to the Maryland Jockey Club, the role of the Premier Player club has been expanded to further reward loyal players. Given Streamline's capabilities to generate promotions to reward player participation, bonus customers for valuable feedback, reactivate lapsed players, and improve new membership activation; it's a sure bet that loyalty at these facilities has just become more rewarding.

Regarding the Maryland Jockey Club installation Smart Button's President, James Altrichter said, "this represents another important step in the expansion of our relationship with Magna Entertainment and we are pleased to welcome them to our list of customers." Continuing Mr. Altrichter said, "This addition makes us one of very few vendors in the racing industry that services the facilities which represent all three legs of the racing's Triple Crown."

The Maryland Jockey Club is dedicated to presenting the sport of thoroughbred racing as the centerpiece of a high-quality entertainment experience. Pimlico is the home of the Preakness, the second leg of racings Triple Crown. Laurel Park and Pimlico provide fun and excitement in an inviting and friendly atmosphere for people of all ages.

About Smart Button
Smart Button Associates is a leader in the development of affordable loyalty marketing systems for the sports, entertainment, leisure and retail industries. The company is recognized as an innovator in providing high-impact, quality loyalty marketing software solutions that enable customers to target their own customers, offer value, deliver rewards and ultimately increase loyalty. Smart Button builds comprehensive marketing-driven loyalty and rewards software solutions that produce measurable results and improve business performance. With its origination in the horseracing industry, the company has already proven its effectiveness and positioned itself as a leading provider of comprehensive software solutions with their products. Smart Button's loyalty marketing software is currently utilized in over 500 facilities throughout the United States and Canada including over 60% of the North American pari-mutuel venues, several Las Vegas casinos, George Mason University and the Arizona Diamondbacks. Over 2.5 million patrons are enrolled in Smart Button's database. Smart Button Associates is headquartered in Newark, Delaware.