Press Release: Stanley's Tavern Places an Order for LoyaltyTrak

Newark, DE
09/13/2004

Smart Button is pleased to announce that Stanley's Tavern will implement the company's customer loyalty solution, LoyaltyTrak, to support the restaurant's customer loyalty program efforts. LoyaltyTrak is a hosted web-based customer loyalty and rewards solution developed for the restaurant, retail, entertainment and leisure industries. It is a revenue-generating tool that creates customer loyalty and produces measurable results for Smart Button's clients.

Established in 1935, Stanley's Tavern is a 300 seat casual theme restaurant that offers a complete menu from steaks to pizza. As a neighborhood restaurant, Stanley's Tavern has a lot of regulars that have been rewarded for their loyalty since August of 1997. With 4,000 active members already, Stanley's Tavern customer loyalty program has given away a total of over $200,000 in earned rewards. Last year alone, Stanley's rewarded their loyal customers $36,000 in earned rewards. In addition, they've sent six couples to the Caribbean and three couples to the Super Bowl.

With LoyaltyTrak, Smart Button and Associates will be able to provide Stanley's Tavern with a complete database containing extensive customer information. This will allow Stanley's Tavern to easily reward customers for visiting the restaurant at certain times during the day or days of the week, compose a birthday club and even give rewards for every time a customer visits their Web site. Targeted promotions will help increase attendance, drive customer participation in the loyalty program and find the most profitable customers. The database powered by Smart Button will provide greater flexibility with the loyalty program at Stanley's Tavern in addition to providing an extensive knowledge of their most valuable customers.

According to Steve Torpey, the owner of Stanley's Tavern, taking the time to develop an effective customer loyalty program is essential for all businesses. "If it works for me, it could work for anyone," says Torpey.

About Smart Button
Smart Button Associates is a leader in the development of affordable loyalty marketing systems for the sports, entertainment, leisure and retail industries. The company is recognized as an innovator in providing high-impact, quality loyalty marketing software solutions that enable customers to target their own customers, offer value, deliver rewards and ultimately increase loyalty. Smart Button builds comprehensive marketing-driven loyalty and rewards software solutions that produce measurable results and improve business performance. With its origination in the horseracing industry, the company has already proven its effectiveness and positioned itself as a leading provider of comprehensive software solutions with their products. Smart Button's loyalty marketing software is currently utilized in over 500 facilities throughout the United States and Canada including over 60% of the North American pari-mutuel venues, several Las Vegas casinos, George Mason University and the Arizona Diamondbacks. Over 2.5 million patrons are enrolled in Smart Button's database. Smart Button Associates is headquartered in Newark, Delaware.