Press Release: The Smart Button Solution Rolls a Strike with Bowlerama

Newark, DE
09/16/2004

Smart Button Associates, Inc. is pleased to announce the implementation of the company's customer loyalty and rewards solution, LoyaltyTrak at Bowlerama.

LoyaltyTrak is a hosted web-based customer loyalty and rewards solution developed for the restaurant, retail, entertainment and leisure industries. Bowlerama will employ LoyaltyTrak in order to create a customer loyalty and rewards program for their patrons. Bowlerama's loyalty and rewards program will be called the “Bowlerama VIB (Very Important Bowler) Rewards.

Bowlerama's VIB Rewards program will allow Bowlerama to track and analyze customer attendance and preferences. With the help of LoyaltyTrak, the VIB Club will let Bowlerama demonstrate their appreciation to loyal customers by offering club members special offers and rewards. Bowlerama will reward customers with points for visits, answering survey questions and purchases.

Bowlerama's rewards program is an easy way for customers to earn discounts and rewards without the hassle of keeping track of coupons. With the VIB Rewards program, customers print their coupons when they need them and then print them at home or at the bowling center. LoyaltyTrak tracks and stores the points earned and lets the customer decide when they want to use them.

Recognized as Delaware's Premier Bowling Center, Bowlerama is a 74-lane bowling center that has been serving the public for over 40 years. As a multi-faceted entertainment facility, Bowlerama is fully equipped with a game arcade, pool tables, three bowler bars, a full service restaurant and a Pro Shop.

About Smart Button
Smart Button Associates is a leader in the development of affordable loyalty marketing systems for the sports, entertainment, leisure and retail industries. The company is recognized as an innovator in providing high-impact, quality loyalty marketing software solutions that enable customers to target their own customers, offer value, deliver rewards and ultimately increase loyalty. Smart Button builds comprehensive marketing-driven loyalty and rewards software solutions that produce measurable results and improve business performance. With its origination in the horseracing industry, the company has already proven its effectiveness and positioned itself as a leading provider of comprehensive software solutions with their products. Smart Button's loyalty marketing software is currently utilized in over 500 facilities throughout the United States and Canada including over 60% of the North American pari-mutuel venues, several Las Vegas casinos, George Mason University and the Arizona Diamondbacks. Over 2.5 million patrons are enrolled in Smart Button's database. Smart Button Associates is headquartered in Newark, Delaware.