Press Release: Smart Button Associates Hires Schneiders as Associate Support Engineer for their Streamline Product

Newark, DE
07/30/2004

Smart Button is pleased to announce that Jason Schneiders has joined the company as Associate Support Engineer-Streamline. His responsibilities include providing technical support, quality assurance testing and providing technical documentation for the company's fan loyalty product, Streamline. Streamline is a client-server based customer loyalty and rewards solution developed for the racing, gaming and casino industry. It provides everything a facility needs to begin generating revenue, seeing results and building relationships with customers.

As a junior at the University of Maryland, Schneiders plans to obtain a Bachelors of Science Degree in Computer Studies with a focus in Information Systems Management. In a short duration of time, Schneiders has gained diverse customer service and professional experience as a Police Communications Officer, PC Technician and Technical Assistant for Delta Engineering. At Delta Engineering, Schneiders was a main developer for database management software for a prominent Aviation Insurance Company. Schneiders also does independent web design, network installation and computer repair work. In addition, Schneiders has been studying computer concepts as well as electronics technology since high school where he attended the Cecil County School of Technology in North East, Maryland.

Schneiders was drawn to Smart Button because it encompasses his main interests of sports, entertainment and computers in a pleasant work environment. Smart Button will provide Schneiders with excellent experience and professional advancement in the field of Information Technology. Schneiders' diverse experience with Information Technology and customer service proves that he will be an asset to the Smart Button Team.

About Smart Button
Smart Button Associates is a leader in the development of affordable loyalty marketing systems for the sports, entertainment, leisure and retail industries. The company is recognized as an innovator in providing high-impact, quality loyalty marketing software solutions that enable customers to target their own customers, offer value, deliver rewards and ultimately increase loyalty. Smart Button builds comprehensive marketing-driven loyalty and rewards software solutions that produce measurable results and improve business performance. With its origination in the horseracing industry, the company has already proven its effectiveness and positioned itself as a leading provider of comprehensive software solutions with their products. Smart Button's loyalty marketing software is currently utilized in over 500 facilities throughout the United States and Canada including over 60% of the North American pari-mutuel venues, several Las Vegas casinos, George Mason University and the Arizona Diamondbacks. Over 2.5 million patrons are enrolled in Smart Button's database. Smart Button Associates is headquartered in Newark, Delaware.