Press Release: Smart Button Presents "Rewards Program" Perspective at PACnet 2004 Conference
Newark, DE
02/05/2004
Smart Button has been asked to present the company’s perspectives on "Loyalty and Rewards Programs" at PACnet 2004 – Paciolan’s Annual Users Conference and Executive Forum. Paciolan is a provider of ticketing, marketing and fundraising technology solutions for venues across North America including professional sports, arenas, museums, zoos, aquariums and college athletics. The session will take place on Tuesday, February 10 – 11:15 – 12:30 pm.
Smart Button CEO, Philip Sugar will present the company’s perspective on "Loyalty and Rewards Programs" during the Loyalty 101 session along with a panel of sports industry experts including Mike Malo, Director of Marketing for the Arizona Diamondbacks and Brooke Govan, Manager of Fan Programs for the San Diego Padres.
Attendees will be able to learn how to make a personalized investment in their best customers in order to increase loyalty, target promotions more effectively and utilize psychographics and demographic data to improve their loyalty and rewards programs.
Specific areas of focus will include:
- Achieving a successful fan loyalty program through the use of personalized offers and an organized central marketing database.
- Effectively measuring fan responses and effectively illustrating to sponsors the value of their investment.
- Defining the true drivers behind customers participating in fan loyalty programs.
- Improving you loyalty program’s performance by focusing on tactics that build member relationships and identification with the team.
About Smart Button
Smart Button Associates is a leader in the development of loyalty systems for the sports, entertainment and leisure industries. The company is recognized as an innovator in providing high-impact, quality loyalty marketing software solutions to customers. Smart Button builds comprehensive marketing-driven loyalty and rewards software solutions that produce measurable results and improve business performance. With its origination in the horseracing industry, the company has already proven its effectiveness and positioned itself as a leading provider of comprehensive software solutions with their product. Smart Button’s loyalty software is currently utilized in 60% of the North American horseracing venues, sports teams and several Las Vegas casinos. Clients include the Arizona Diamondbacks, Churchill Downs, Palms Casino Hotel and George Mason University. Smart Button Associates is headquartered in Newark, Delaware.