Press Release: Smart Button to Provide Loyalty Perspective at INTIX
Newark, DE
01/07/2004
Smart Button's CEO, Phllip Sugar will present the company's perspectives on Fan and Patron Loyalty at INTIX's 25 Annual Conference in Philadelphia during a session titled, "A Sports Team's Perspective: Fan and Patron Loyalty."
Joining Mr. Sugar in this session will be two of Smart Button's clients: Mark Midland, Vice President of Marketing for Churchill Downs and Andy Ruge, Assistant Athletic Director/Marketing for George Mason University.
The session will explore how making a low monetary investment in your fans and patrons through a loyalty and rewards program can offer a greater return on investment. A loyalty and rewards program connects an organization with their fans and patrons directly by providing the organization with the marketing tools needed to gather information, communicate and deliver value to their program members. Organizations can see a greater return on investment in their marketing dollars if they invest in their own customer base to learn more about them and develop one-to-one marketing relationships to reach them. Results can be measured and tracked.
The presenters will discuss programs that have worked effectively and have produced results for their respective organizations.
About Smart Button
Smart Button Associates is a leader in the development of loyalty systems for the sports, entertainment and leisure industries. The company is recognized as an innovator in providing high-impact, quality loyalty marketing software solutions to customers. Smart Button builds comprehensive marketing-driven loyalty and rewards software solutions that produce measurable results and improve business performance. With its origination in the horseracing industry, the company has already proven its effectiveness and positioned itself as a leading provider of comprehensive software solutions with their product. Smart Button's loyalty software is currently utilized in 60% of the North American horseracing venues, sports teams and several Las Vegas casinos. Clients include the Arizona Diamondbacks, Churchill Downs, Palms Casino Hotel and George Mason University. Smart Button Associates is headquartered in Newark, Delaware.
About INTIX
The International Ticketing Association (INTIX) is an international not-for-profit trade association with over 1400 members, representing 33 countries worldwide. INTIX is committed to the improvement, progress and advancement of ticket management. INTIX is recognized for the impact it has made on ticket management worldwide by helping to advance management, techniques, encouraging high professional standards and for its influence in the field of accessibility.