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		<title>Amazing Race</title>
		<link>http://www.smartbutton.com/2011/12/amazing-race-2</link>
		<comments>http://www.smartbutton.com/2011/12/amazing-race-2#comments</comments>
		<pubDate>Fri, 09 Dec 2011 19:17:42 +0000</pubDate>
		<dc:creator>astacy@smartbutton.com</dc:creator>
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		<description><![CDATA[COLLOQUY  By Phaedra Hise 12/9/11 Your mission, should you choose to accept it: Create and launch a loyalty program to serve thousands of customers at 64 stores in 17 states, plus e-commerce, in just eight weeks. Many marketers would say creating and launching a loyalty program from scratch in less than a year, or perhaps]]></description>
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		<title>National Retail Federation &#8220;Retail&#8217;s Big Show&#8221;</title>
		<link>http://www.smartbutton.com/2011/11/january-9-12-2011</link>
		<comments>http://www.smartbutton.com/2011/11/january-9-12-2011#comments</comments>
		<pubDate>Thu, 03 Nov 2011 19:56:55 +0000</pubDate>
		<dc:creator>greg@push10.com</dc:creator>
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		<description><![CDATA[January 15 &#8211; 18, 2012 • New York, NY]]></description>
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		<title>CRMC 2012</title>
		<link>http://www.smartbutton.com/2011/11/june-6-8-2011</link>
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		<pubDate>Tue, 01 Nov 2011 19:11:03 +0000</pubDate>
		<dc:creator>astacy@smartbutton.com</dc:creator>
				<category><![CDATA[Upcoming Events]]></category>

		<guid isPermaLink="false">http://www.smartbutton.com/?p=439</guid>
		<description><![CDATA[May 29 &#8211; 31, 2012 • Chicago, IL]]></description>
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		<title>Software Engineer &#8211; Newark, DE</title>
		<link>http://www.smartbutton.com/2011/10/software-engineer-newark-de</link>
		<comments>http://www.smartbutton.com/2011/10/software-engineer-newark-de#comments</comments>
		<pubDate>Fri, 28 Oct 2011 19:28:26 +0000</pubDate>
		<dc:creator>astacy@smartbutton.com</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://www.smartbutton.com/?p=417</guid>
		<description><![CDATA[October 28, 2011 &#8211; SOFTWARE ENGINEER: Smart Button Assoc. has an opening for a SW Engineer to develop/maintain app. modules for retail customers, app. testing/debugging, create SaaS app. web pages, web services, mobile sites. Reqs: B.S. Comp. Sci., Info. Tech. or related +2 yrs. exp. w/ ASP.NET app. development/programming incl. use of HTML, Web Services,]]></description>
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		<title>Colloquy Loyalty Summit 2012</title>
		<link>http://www.smartbutton.com/2011/09/september-13-15-2011</link>
		<comments>http://www.smartbutton.com/2011/09/september-13-15-2011#comments</comments>
		<pubDate>Fri, 30 Sep 2011 19:56:04 +0000</pubDate>
		<dc:creator>greg@push10.com</dc:creator>
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		<description><![CDATA[September 11- 13, 2012 • Location &#8211; To Be Announced]]></description>
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		<title>39th Symposium on Racing &amp; Gaming (RTIP)</title>
		<link>http://www.smartbutton.com/2011/09/december-5-7-2011</link>
		<comments>http://www.smartbutton.com/2011/09/december-5-7-2011#comments</comments>
		<pubDate>Tue, 27 Sep 2011 19:53:21 +0000</pubDate>
		<dc:creator>greg@push10.com</dc:creator>
				<category><![CDATA[Upcoming Events]]></category>

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		<description><![CDATA[December 3 &#8211; 6, 2012  • Tucson, AZ &#160;]]></description>
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		<title>Aeropostale&#8217;s P.S. Rewards Builds Loyalty Among Shopping Moms</title>
		<link>http://www.smartbutton.com/2011/08/aeropostales-p-s-rewards-builds-loyalty-among-shopping-moms</link>
		<comments>http://www.smartbutton.com/2011/08/aeropostales-p-s-rewards-builds-loyalty-among-shopping-moms#comments</comments>
		<pubDate>Thu, 11 Aug 2011 18:27:41 +0000</pubDate>
		<dc:creator>astacy@smartbutton.com</dc:creator>
				<category><![CDATA[Industry News]]></category>

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		<description><![CDATA[Chief Marketer August 9, 2011 By Richard H. Levey A new loyalty program from Aeropostale P.S. was created using two primary sources of input. Yes, the brand&#8217;s marketing executives conducted tests and research. But they also asked their mothers. The program, P.S. Rewards, was launched in mid-July to boost the fortunes of Aeropostale&#8217;s youth-focused brand.]]></description>
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		<title>P.S. from Aeropostale Adds a Loyalty Program</title>
		<link>http://www.smartbutton.com/2011/07/p-s-from-aeropostale-adds-a-loyalty-program</link>
		<comments>http://www.smartbutton.com/2011/07/p-s-from-aeropostale-adds-a-loyalty-program#comments</comments>
		<pubDate>Thu, 21 Jul 2011 16:47:03 +0000</pubDate>
		<dc:creator>astacy@smartbutton.com</dc:creator>
				<category><![CDATA[Industry News]]></category>

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		<description><![CDATA[Internet Retailer July 20, 2011 By Bill Briggs, Senior Editor The apparel and accessories retailer rewards customers online with gift cards, birthday gifts. Aeropostale Inc. is launching a loyalty program for its subsidiary P.S. from Aeropostale that will provide certificates for future purchases and access online to exclusive sales and birthday gifts for customers. The]]></description>
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		<title>P.S. From Aeropostale Launches P.S. Rewards: Free Loyalty Program for its Customer</title>
		<link>http://www.smartbutton.com/2011/07/p-s-from-aeropostale-launches-p-s-rewards-free-loyalty-program-for-its-customer</link>
		<comments>http://www.smartbutton.com/2011/07/p-s-from-aeropostale-launches-p-s-rewards-free-loyalty-program-for-its-customer#comments</comments>
		<pubDate>Tue, 19 Jul 2011 16:58:24 +0000</pubDate>
		<dc:creator>astacy@smartbutton.com</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://www.smartbutton.com/?p=377</guid>
		<description><![CDATA[NEW YORK, July 19, 2011 /PRNewswire/ &#8212; Aeropostale, Inc. (NYSE: ARO), the parent company to children&#8217;s retailer P.S. from Aeropostale, today announced the launch of &#8220;P.S. Rewards,&#8221; a new multi-channel rewards program that benefits customers who shop in-store and online. P.S. Rewards is the latest initiative from P.S. from Aeropostale to further personalize and enhance]]></description>
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		<title>Social Media Features Increase Functionality of Smart Button Loyalty Platform</title>
		<link>http://www.smartbutton.com/2011/05/social-media-features-increase-functionality-of-smart-button-loyalty-platform</link>
		<comments>http://www.smartbutton.com/2011/05/social-media-features-increase-functionality-of-smart-button-loyalty-platform#comments</comments>
		<pubDate>Tue, 24 May 2011 14:12:37 +0000</pubDate>
		<dc:creator>astacy@smartbutton.com</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://www.smartbutton.com/?p=363</guid>
		<description><![CDATA[Smart Button, a leader in loyalty marketing solutions, announced feature enhancements to its loyalty platform, the Smart Button Loyalty Platform (SBLP) with the introduction of an expanded set of social media features. These features will provide customers with increased flexibility in their loyalty program structure and enable broader marketing strategies. Using all consumer data touch]]></description>
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