Case Study
P.S. from Aeropostale


With the help of Smart Button, P.S. from Aéropostale was able to launch P.S. Rewards in record time. 8 weeks to launch!
P.S. Rewards is a  multi-channel rewards program that benefits customers who shop both in-store and online at P.S. from Aéropostale.

P.S. Rewards rolled out on July 18, 2011, just in time for the lucrative back-to-school season. The free program is fully loaded – it offers both in-store and online enrollment, and customers receive one point for every dollar spent. At 75 points, members receive a $5 reward toward a future purchase.

About P.S. from Aerpostale

The new P.S. from Aéropostale™ brand offers trend-right merchandise at compelling values for girls and boys ages 7 to 12.  The P.S. from Aéropostale store provides an experience that is cool for kids and enjoyable for parents. The Company currently has 62 P.S. stores in 49 states. P.S. from Aéropostale products can only be purchased in its stores or online through its e-commerce website ps4u.com.

Launch Details

From the beginning, store leadership and associates were part of the development process. They were trained on the intricacies of P.S. Rewards using a “train-the-trainer” approach.

When the program went live, customers were treated to a mini-party, complete with balloons, signs and free yo-yos for kids, among other amenities.

The P.S. from Aéropostale in-house creative team developed customer communications to promote the program, which included teaser e-mails, website announcements, and a launch package for every store.

How It Works
  • Multi-channel rewards program
  • Free program
  • Sign up online and or in-store
  • Members earn 1 point for every $1 spent
  • $5 reward for every 75 points earned
  • Free gift on birthday
  • Members-only sales
  • Members-only events
  • 24/7 account access online

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