The Loyalty Truth By Bill Hanifin October 2, 2012 Somewhere in my bio there’s a line that hints at the value of a good long run to clear the head and spark fresh thinking. Earlier this week, I joined a regular crew of triathletes for an ocean swim. It happened to be one of those

PETERBOROUGH, N.H., Sept. 4, 2012 /PRNewswire/ –  Eastern Mountain Sports, Inc., one of the nation’s largest outdoor retailers, has launched the first customer rewards program in company history. BeginningSeptember 1, customers enrolled in EMS Rewards will earn points on every purchase they make at Eastern Mountain Sports’ 69 retail locations, 17 adventure school locations, and online at

The News Journal By Aaron Nathans July 28, 2012 It seems a consumer can’t go anywhere, buy anything, without being asked that question at the checkout counter: “Are you a member of our rewards program?” Long the practice of casinos, airlines and sandwich shops, the concept is taking hold at retail and restaurants across the

Chief Marketer by Beth Negus Viveiros in The Big Fat Marketing Blog May 24, 2012 5:19pm Building a good list is an essential part of any email marketing program. I tried to sign-up for three marketers’ email lists this week, two successfully and one not so much so. First up was Kenneth Cole, which has a reputation for some

COLLOQUY  By Phaedra Hise 12/9/11 Your mission, should you choose to accept it: Create and launch a loyalty program to serve thousands of customers at 64 stores in 17 states, plus e-commerce, in just eight weeks. Many marketers would say creating and launching a loyalty program from scratch in less than a year, or perhaps

October 28, 2011 – SOFTWARE ENGINEER: Smart Button Assoc. has an opening for a SW Engineer to develop/maintain app. modules for retail customers, app. testing/debugging, create SaaS app. web pages, web services, mobile sites. Reqs: B.S. Comp. Sci., Info. Tech. or related +2 yrs. exp. w/ ASP.NET app. development/programming incl. use of HTML, Web Services,

Chief Marketer August 9, 2011 By Richard H. Levey A new loyalty program from Aeropostale P.S. was created using two primary sources of input. Yes, the brand’s marketing executives conducted tests and research. But they also asked their mothers. The program, P.S. Rewards, was launched in mid-July to boost the fortunes of Aeropostale’s youth-focused brand.

Internet Retailer July 20, 2011 By Bill Briggs, Senior Editor The apparel and accessories retailer rewards customers online with gift cards, birthday gifts. Aeropostale Inc. is launching a loyalty program for its subsidiary P.S. from Aeropostale that will provide certificates for future purchases and access online to exclusive sales and birthday gifts for customers. The

Smart Button, a leader in loyalty marketing solutions, announced feature enhancements to its loyalty platform, the Smart Button Loyalty Platform (SBLP) with the introduction of an expanded set of social media features. These features will provide customers with increased flexibility in their loyalty program structure and enable broader marketing strategies. Using all consumer data touch