COLLOQUY  By Phaedra Hise 12/9/11 Your mission, should you choose to accept it: Create and launch a loyalty program to serve thousands of customers at 64 stores in 17 states, plus e-commerce, in just eight weeks. Many marketers would say creating and launching a loyalty program from scratch in less than a year, or perhaps

October 28, 2011 – SOFTWARE ENGINEER: Smart Button Assoc. has an opening for a SW Engineer to develop/maintain app. modules for retail customers, app. testing/debugging, create SaaS app. web pages, web services, mobile sites. Reqs: B.S. Comp. Sci., Info. Tech. or related +2 yrs. exp. w/ ASP.NET app. development/programming incl. use of HTML, Web Services,

Chief Marketer August 9, 2011 By Richard H. Levey A new loyalty program from Aeropostale P.S. was created using two primary sources of input. Yes, the brand’s marketing executives conducted tests and research. But they also asked their mothers. The program, P.S. Rewards, was launched in mid-July to boost the fortunes of Aeropostale’s youth-focused brand.

Internet Retailer July 20, 2011 By Bill Briggs, Senior Editor The apparel and accessories retailer rewards customers online with gift cards, birthday gifts. Aeropostale Inc. is launching a loyalty program for its subsidiary P.S. from Aeropostale that will provide certificates for future purchases and access online to exclusive sales and birthday gifts for customers. The

Smart Button, a leader in loyalty marketing solutions, announced feature enhancements to its loyalty platform, the Smart Button Loyalty Platform (SBLP) with the introduction of an expanded set of social media features. These features will provide customers with increased flexibility in their loyalty program structure and enable broader marketing strategies. Using all consumer data touch

John Kirkpatrick is a lucky guy. “My teenage daughter and 10-year-old son think I have the coolest job,” he says. As chief music officer of the retailer Hot Topic, Kirkpatrick has the onerous responsibility of bringing in emerging bands to rock out on the in-house stage at the company’s City of Industry, California, headquarters. On his desk, CDs pile into precarious towers — he gets more than 100 a month — amid dueling Transformers action figures. Graffiti and hundreds of music posters fill the walls. All of this, he can say with a straight face, is work: “We’re basically cultivating a kingdom of fandom.”

Bus and train commuters will have another incentive to use Go-To Cards besides saving fuel and parking expenses. Metro Transit launched a loyalty program this week called Ride to Rewards that will allow customers to collect points for rider discounts and VISA gift cards. Here’s the deal…

Four years ago Hot Topic could have gone the way of GM for similar reasons: Basically, products did not appeal to a new generation of customers. In the car maker’s case, despite spending a king’s ransom on advertising to convince us otherwise, it turns out GM really did try to sell us our father’s Oldsmobile.

Metro Transit has launched a new points-based loyalty program called Ride to Rewards.