Overview

Smart Button is a hosted, web-based loyalty platform that provides you with the technology required for implementing and managing a successful loyalty management and rewards program.

"The Churchill Downs Twin Spires Club is our greatest asset for retaining and developing our current customers."
Andrew G. Skehan
Senior Vice President of Sales & Marketing
Churchill Downs Twin Spires Club

Smart Button is first and foremost a technology company. Our platform has been developed and refined to reap the benefits of membership marketing and target direct marketing for our clients and their patrons. The technology platform delivers web-based campaign management programs that can be tailored to meet the needs of your customers without modification, assuring a consistent, fast, easy and reliable performance without the need of costly (and often risky) consulting and customization.

Our technology allows our clients to develop a customer loyalty and rewards system where a points program creates a form of legal tender that members of the rewards network can use for purchases of tickets, concessions or merchandise. Clients are in control of the campaign management and can track customer behavior over time and measure any increases in attendance and spending. They can then add-in costs of rewards and comps the member has received to determine the profit on this individual. By keeping the campaign management in house, organizations are able to easily audit their rewards program to determine their value.

Our loyalty platform enables you to capture, track and profile a rich and in-depth customer loyalty profile across multiple transactions and touch points. It will provide insight into your valuable target market and allow you to build real one-to-one relationships with the most important asset of your business - your customer.