About Us
"Smart Button's software gives us a way to reward our fans for attending games through incremental prizes that they love but we also obtain demographic and research data that we would otherwise be unable to afford."
Andy Ruge
Assistant Athletic Director
George Mason University

Smart Button is changing the rules of the game for web-based, on-demand loyalty solutions. With more than 45 clients utilizing our loyalty solution at hundreds of facilities worldwide, the Smart Button Loyalty Platform delivers high value capabilities to companies and organizations that engage in rewarding and retaining their customers and patrons.

We focus exclusively on a loyalty platform that delivers great technology which enables our clients to acquire, retain and increase their membership and revenue.

Smart Button has been helping organizations achieve their business goals by creating a revolutionary rewards network that in turn helps with customer acquisition, customer retention and increased profits. Since its inception in 1994, Smart Button has quickly become an industry leader in the development and implementation of affordable loyalty marketing solutions and rewards programs for clients in the sports, entertainment, leisure, gaming and retail industries.

Our loyalty solution has been embraced by business leaders in a variety of competitive industries that recognize the value of customer retention versus the cost of customer acquisition. Smart Button's roots lie in the Gaming and Pari-mutuel markets, where the value of identifying and rewarding members has long been both understood and actively managed, but our skill and abilities enable us to be much more dynamic and versatile than a single industry provider. We can build a customer loyalty solution for any business in any industry; and we can do it faster than the competition.

The value that Smart Button delivers for all of our clients remains consistent - our Loyalty Platform, backed by superior service and industry expertise, delivers extraordinary capabilities at a predictable and affordable cost with a high degree of reliability, incredible expedition and proficiency. We know you'll immediately see the benefits of membership marketing as soon as you see our loyalty solution in action.